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Branding: Nike & Apple Marketing Strategy

985 ratings | 91710 views
Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1 What can we learn from Apple and Nike when it comes to marketing and branding? Share this video: https://youtu.be/BmnKyhOZkNk Don’t just share your message. Stake your claim and amplify it! NEW VIDEOS: Wednesdays & Thursdays I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same. Subscribe and join me! Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation= Send Your Swag: Brian G. Johnson 3630 Outback Vista Point Colorado Springs, CO 80904 ** All video and audio content created by myself and or used with permission from the creator.
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Text Comments (86)
Adverse Feelings (23 days ago)
I’ve just recently got turned onto your channel, and I gotta say you give great advice thank you! I’ve been working on branding me and my channel too!
Brian G Johnson TV (23 days ago)
Excellent Adverse Feelings!
That was inspiring,thanks.
Brian G Johnson TV (1 month ago)
Glad you thought so my friend!
Cole Zig (1 month ago)
Brian G Johnson TV (1 month ago)
Santiago Guy (1 month ago)
Brian, one of your older videos but the content was as good as it is now with the fancy lights. Best wishes, thanks for your help. Newby filmmaker, Morning Fame happy customer. I feel I have a shot because of you!
Santiago Guy (1 month ago)
Brian G Johnson TV best regards to the poodles. Be well.
Brian G Johnson TV (1 month ago)
You got a shot my friend because of you. You are making this happen. Thanks for the awesome comment.
chua khailyn (5 months ago)
good job
Brian G Johnson TV (5 months ago)
Thank you!
SHAUN CAMPBELL9 (5 months ago)
Hi ! I am new to your channel, I watched your live vid, (lol) yesterday. I have really been on YT, for about 4 years and have 40 videos. The first thing I did was to go get a certificate of production (Field Producer) from BAM /BCAT ( Brooklyn public access) because I love the art of filming. (I also went to Juilliard School for classical music); I thought I was gonna film weddings, that really didn't work out then I discovered "Myspace & then "YT"; So I really love taking an issue, i.a Alzheimer's and taking about it. Or Cactus Fruit and taking about how delicious they are. But it's also about great personality. For example you, Yusef, of the Kats Family and Mo Vlogs, I think their vid's are funny & informative . All the best Shaun of NYC
Brian G Johnson TV (5 months ago)
They Shaun, amazing what you have done with video my friend. I’ve been on YouTube since 2007, however I never took it seriously until 18 months ago. Sure is fun, demanding however.
Jonathan Rodriguez (6 months ago)
Is anyone going to say anything about his weird dance at the begging, and how he stared into the camera for 8 secs at the end and then walked off??
Brian G Johnson TV (6 months ago)
The fun parts.
Pearl Furniss (6 months ago)
Great video!
Brian G Johnson TV (6 months ago)
Glad you found it helpful my friend.
Alaa Fikry (9 months ago)
Live different..... or good life
S A M U E L (10 months ago)
I now see how your keyword search works. Amazing amount of views Brian. Congruency as a personal value is just as much of a must. Consistency seems to be a branch of it, also integrity. All seems to elicit trust in the brand
Build An Event Ltd (10 months ago)
Have a like on us!
Brian G Johnson TV (10 months ago)
Raden thebarber (10 months ago)
Brand is when the people love at the first bite your product...
Brian G Johnson TV (10 months ago)
Meri Waqawai (10 months ago)
Watching this cause of a school assignment.. Well understood translation...
Brian G Johnson TV (10 months ago)
Glad you found this helpful Meri!
JOE SUBA (11 months ago)
this is a great video! I just came from a Branding event and this is just want they talked about!! SO GOOD!!!!
Brian G Johnson TV (11 months ago)
Thanks Joe, I love branding.
Theresa Williamson (11 months ago)
GabbzKey (11 months ago)
Wow!!! just amazing...Really love the part where you show the consistency of Apple with their packaging!!!! just Wowww..Thanks a lot
melos (7 months ago)
Brian G Johnson TV v
Brian G Johnson TV (11 months ago)
Chakshu Sharma (1 year ago)
I have seen it for the first time, Its amazing- My query is how to create a desire for the services where customers are not that much interested?
Brian G Johnson TV (1 year ago)
You need to educate the market on why your services are of value.
Maisan _11 (1 year ago)
Marketing is all about values
Brian G Johnson TV (1 year ago)
Bingo! The famous line!
LIQUIDAPRIME (1 year ago)
Hello, how are you? I'm looking for a short and strong name that has an easy pronunciation and some interesting meaning but I do not find most of the legal names are already in use, I sell sports clothes and perfumes imported for half the price of the store and I always give some tips Beauty or sport, I would like a name connected to outlet or fashion or luxury or healthy style but it is quite difficult could you help me please I am from Brazil.
Brian G Johnson TV (1 year ago)
Keep thinking my friend and come up with your own name bud. Cheers and good luck!
Ayan Ray Baruah (1 year ago)
Thanks for the hard work. I wanted to ask if the same rules apply in Service Industry eg like tourism industry.....?????? Can we declare and make service into a brand....???
Ayan Ray Baruah (1 year ago)
How....???? Could you give me an instance... And ty for responding
Brian G Johnson TV (1 year ago)
Joe Vasquez (1 year ago)
Brand is not about a logo, a brand is a promise that you make and continue to make about your service or product consistently over time. Its a little misleading to think its just about a logo.
Brian G Johnson TV (1 year ago)
Thanks Joe, appreciate your insights!
howtomakemoneyonline (1 year ago)
I did enjoy your video,thanks
Brian G Johnson TV (1 year ago)
Welcome! Glad you dug it!
Walkertongdee (1 year ago)
Brian, Brian, Brian. You have got me thinking to stop trying to do better. I hate the Apple, Nike and Go Pro marketing strategy. To me they say buy my product be somebody because u own it you will be the best as well. They are not the best their prices are too high service is poor and guess what they are loosing their market share because of these factors. I HATE THEM! If I have to be a marketing whore I'd rather give up.
Walkertongdee (1 year ago)
Selling yourself is never a good idea, better to give of yourself.
Brian G Johnson TV (1 year ago)
What are you gonna do, can't please them all!
Brian G Johnson TV (1 year ago)
We, as people and personal brands can learn from Apple. If we are open to that, my friend.
Walkertongdee (1 year ago)
I am a person, Those three entities are corporations, corporations are not people.
Kaylie Helwig (1 year ago)
Sounds like jealousy to me.
pushkar kumar (1 year ago)
basic of apple branding is to keep simple and never compermise with yours idea
HOODBOUND Streetwear (1 year ago)
great info
Brian G Johnson TV (1 year ago)
Glad you think so!
Murthy Venkat (1 year ago)
such a great presentation and like the way of your expression when youn explain about strategy.
Murthy Venkat (1 year ago)
Keep sharing this much useful information for us. Thank you.
Brian G Johnson TV (1 year ago)
Thanks my friend, very much appreciate the feedback!
Adnan Mulya (1 year ago)
Thanks Mr. Bruce Banner
Brian G Johnson TV (1 year ago)
Thanks! Glad you liked the video!
Vine Valle' (1 year ago)
Learned a lot man thanks...
Brian G Johnson TV (1 year ago)
Fantastic! Thanks for the feedback!
WorkHard Academy (1 year ago)
Great video and great energy in the presentation
Brian G Johnson TV (1 year ago)
Thanks WorkHard! I love branding, thanks for the comment, have a great day!
El Ifelola (1 year ago)
Thank you so much! You shook my spirit. You see, I know branding is all about a promise, the "impression" people get about you. I'm a marriage counselor, but I don't know what to make people look up to me for. I don't know what to promise them & be consistent with. Help! Thank you. 😊
Brian G Johnson TV (1 year ago)
Check out my video on creating a value proposition. That may help you out my friend. Thanks for the comment and have a great day!
SV (1 year ago)
Great video Brian. thanks for the info.
Brian G Johnson TV (1 year ago)
Thanks for the awesome comment! Truly mean that! Have a great day!
Kingsley James (1 year ago)
I want to know too how do I brand myself. I want to become a radio announcer
Kingsley James (1 year ago)
very good video Brian. I am interested in adding you on Facebook or whatsapp. my #4734494839
bagus zaqqie (1 year ago)
great video. thank you for sharing...
Brian G Johnson TV (1 year ago)
Pleasure! Thanks for the feedback.
kelvin Menlah (1 year ago)
wow educative video. Adding something unique to your product helps you in your branding
Brian G Johnson TV (1 year ago)
Sure does Kelvin, thanks for the positive feedback. Have a great one friend.
StizzyBoiBeatz (1 year ago)
great video
Brian G Johnson TV (1 year ago)
Thanks! Glad you liked it!
WIN KER (1 year ago)
interesting........good ideaz
Brian G Johnson TV (1 year ago)
AllOurQuestions (2 years ago)
I think Apple's branding is amazing. As you mentioned, they have created a "feel".
Brian G Johnson TV (2 years ago)
+AllOurQuestions Sure is Nick! Creating a feeling is everything. You've certainly done that my friend.
Great video with a lot of ideas. on branding!.
Brian G Johnson TV (2 years ago)
+Shouse In The House Coaching Glad you enjoyed the video! Thanks Shouse!
Dean Renfro (2 years ago)
Appreciate the inside information on how to use branding to get someone to remember you. Thanks Brian.
Brian G Johnson TV (2 years ago)
+Dean Renfro More than welcome Dean! Amplify you're message and be remembered!
James G Rivera (2 years ago)
love your energy!
Brian G Johnson TV (2 years ago)
+James G Rivera Thanks James!
isitebuild (2 years ago)
Yes...apples strategy was great...car commercials are great examples of getting your message across without selling
Brian G Johnson TV (2 years ago)
+isitebuild Car commercials are a great example of a solid selling strategy iSiteBuild. Have a great evening.

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