Huawei surpasses Apple for sale of mobile phones in Europe. One of the world's best-known Chinese manufacturers has reason to celebrate today. Huawei has re-sold more phones than Apple in the second quarter of 2017.
If we have to talk about Chinese brands that have become famous by their own weight, we can not fail to mention Huawei. The manufacturer of telecommunications equipment has been betting heavily on smartphones for several years. And that shows in the market results, where they reach an enviable presence.
To be exact, during 2016 Huawei has narrowly missed Apple in central and eastern Europe. In the first quarter of 2017 Apple recovered the second position thanks to the iPhone 7 Plus. But Huawei has rallied again in the second quarter of the year, putting itself above the apple maker.
Huawei is again ahead of Apple in Central and Eastern Europe
To be exact, the first quarter of 2017 was dominated by a good iPhone 7 campaign, while Huawei paid to have been too aggressive in late 2016. But Apple's sales have dropped slightly. Enough for the Huawei comeback to top them off, according to a study by Canalys.
The market in central and eastern Europe is not doing too well for Apple, in any case. Samsung has a dominant position difficult to override. Huawei's overtaking by the second position relegates to the Cupertino brand to be the third manufacturer.
And they are closely followed by Xiaomi (quarters) and Lenovo (fifths). The rest of the market is 33%. Just below you can see a graph of the same signature with the percentages of each brand.
The situation in the international market is similar: Huawei is only behind Apple in sales for 3 million units. And both companies have launches ready for September, iPhone 8 and Huawei Mate 10. It will be interesting to see how the market responds to each of them.