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How to Sell A Product so That People MUST Buy - 4 P's Method
In this video, I will teach you how to sell so good people will pull out the wallet and say “TAKE MY MONEY”. Before you learn this must promise me: I WILL ONLY USE THIS METHOD FOR GOOD. I WILL NOT MANIPULATE. If you can’t promise that, aka you’re a sociopath do not watch this video.
If you’re watching this video I’m willing to bet you’ve had to SELL something at some point in your life. physical product? IDEAS? Sell yourself in an interview. Whatever it is, picture having a method that works for anything — A master key in the back of your pocket you can pull out any sales situation and it fits perfectly. Unlock the results you want with one turn. Teach you that simple formula I use for writing persuasive content, sales pitches, convincing girlfriend where we should eat — list goes on.
I use this SAME method every video. In fact, what you’ve been watching this entire minute IS the method I’m going to teach you. Still watching? Proof it works and has held your attention this long. Credit for this goes to Mike Del Ponte on the Social Triggers Podcast. The 4 P’s Method.
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★★★ The 4 P's ★★★
Content: The 4 P’s
Short punchy ONE line about what you want to give them.
EX: Ad — hook in first 5 sec or other 60 doesn’t matter. EX: Movie — hook in the first scene!
MY EX: Teach you how to sell so good people will pull out wallet and say “TAKE MY MONEY”
We buy with our emotions. We rationalize with logic. A feature is great, but give me BENEFITS. What will this DO in my life for me?
Apple story graphic designer.
Don’t TELL ME. SHOW me.
This method: Look in the description of this video. I’ve included my entire word for word outline.
Now we’re current with where you’re watching and I’m talking. It’s time for me to close this video with last P: The Pitch. What is your call to action? If you’re watching this, you know about the pitch. This is where people focus all energy on learning. Skip first 3 P’s.
EX: Every email has ONE CTA for best click-throughs. Because people overwhelmed with options, won’t choose any. ONE thing want them to do? Principles to include Scarcity,
So here’s my pitch to you: If you got this far — like this video. Share this video with someone who you’ve spoken about sales or persuasion with.
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✔ SOURCES ✔
"Downtown Detroit” by DJKNOWLEDGE313 VIA Videvo CC
"City Night” by Videovo
[Movieclips Trailers] — “Steve Jobs Official Trailer #1 (2015) - Michael Fassbender, Kate Winslet Movie HD” — https://youtu.be/ufMgQNCXy_M
[NBC News] — “Mike Rowe: 'Dirty Jobs' Reached Same People As Donald Trump's Campaign | Meet The Press | NBC News” — https://www.youtube.com/watch?v=33h2mgrY_ZI
[brinydeep] — “Mike Rowe on QVC - Lava Lamp” — https://www.youtube.com/watch?v=kbd2DucRe1M
[AkwGibbs] — “Sell me this pen - Wolf of Wallstreet” — https://youtu.be/9UspZGJ-TrI
Hey all - thanks for the recent support with this video. My notifications tab has been going crazy with your comments on it (mostly about a dirty thumb, typos, or greasy hair... hahaha).
On that note, a VERY overlooked part of selling is knowing who your ideal customer is. This means being aware of who you're NOT selling to. You need to weed out people who would NEVER buy a thing from you in the first place. These are the freeloaders and in the event, they DO buy will almost always refund or be the biggest customer service headache of your life. Focus on serving your fans, not your critics!
Happy to say that anyone who is offended or drinks enough haterade to leave a comment about a dirty thumb, typos, or greasy hair will NEVER buy a thing and I pray to GOD they don't.
Thanks to the majority of you who found this video useful! Your comments are AWESOME. Welcome to our community. I will post a ton of videos like this one ASAP. Currently, all my focus has been going towards my upcoming course, "Video Breakthrough Academy" launching April 27th. I am SO excited to share more about this course with you. It's going to be EPIC.
Much love - let's CRUSH 2018 ▸ [FREE] 🔥 Discover How To Start A Six Figure YouTube Channel (CLOSING SOON) https://tinyurl.com/ya3oo56b
p.s. Feel free to drop a comment with what YOU want to see on this channel! I draw a TON of inspiration from your suggestions, questions, and comments.
p.p.s. Here's some resources for you:
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// C O U R S E S
▸ My Best Journal 2.0 | http://mybestjournal.com
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▸ Backstage Studio | https://mybackstagestudio.com
▸ 30-Day Coaching | https://my30DayCoaching.com
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//D I S C L A I M E R
Disclaimer: Please always check with a professional before making any moves with your money. These videos are for educational purposes only. No official financial advice is being given. Never listen to anyone online who tells you to not check with a professional! This description contains affiliate links. If you decide to purchase a product through one of them, I will receive a small commission.
Thanks Clark for this great video and simple formula. You are so right - people buy with their emotions. And one of the strongest emotions is the aversion to loss. Thanks for putting up this information. This formula is timely as I'm working to sell online courses. When my students pass a road test, I ask them where they passed their test, and if they are planning any road trips to celebrate. When I ask 2 questions, the response is lower, but if I just ask them where they passed their road test, the response is higher. Like and shared the video as per your call to action. All the best, Cheers Rick
Clark, I'm currently working in a cram school. You perhaps never heard about it before cause it's not popular in your culture. It's a personal tuition organization designed for students in Asia to go and learn after class. And, right now i am working as a telemarketer. My goal is to get as many students to attend the class as possible, and I was wondering what kind of advice will you give me. (look forward to your reply.
I like this video a lot, it's giving me insight on how to be able to relate to my customers. I'm studying for a job as a member enrollment representative at OnStar, and I need to learn how to have the one thing that customers want when they contact me.
I was actually about to click away until he expressed the emotional value on the ability of being so strong it could be used for manipulation. I rose my eye brows in awe and I watched the whole video. Impressive and thank you! ☺️
I was told to come to your channel by my brother Lance who's been watching you and so now I'm here and I'm subscribed and I'm hitting the bell and I'm willing to listen and find out why you have 176000 subscribers. Toronto Canada
hate when the guy talks and talks and promise and promise and don't say a shit more empty trash and the best part is when those kind of people say they will say it for money, it make willing to make them the same PAIN... SHUT UP!
I watched your video, I am going to use your techniques but you didn't earn my like, sir. Chalk it up to a sociopathic tendency for the industry, not a personal aversion to your delivery. Which garnered you over a million views, you greedy sucker.
What most people fail to appreciate is that , unless you can rebuttal every possible objection and then transition back to the offer and reclose them, you will never be able to close a deal despite how great your presentation may be. 5 keys to the any sale and 5 keys to overcoming an objection. First the 5 parts of a sale. #1 The Introduction....#2 The Qualification....#3 The Presentation....#4 The Offer....#5 The Close.......The 5 keys to overcoming an objection. #1 Empathize with the client....#2 Inquire what the objection is...#3 Rebuttal the objection....#4 Make the reoffer...#5 Reclose the sale. Remember that the sale only begins once they give you their objection and anything before that is nothing but the presentation which usually involves the features and benefits of whatever product or service that their providing. Master your rebuttals. It doesnt matter if the objection is, they have to think about, they have to talk to there spouse, they can't afford it, they tried it before with negative results, they want to get a second opinion, they have other offers. It doesn't matter what objection they might throw at you if youve mastered the art of the rebuttal. All the repoire and all the gimmicks means absolutely nothing if you cant get past the NO. Practice , and memorize your rebuttals so it comes out naturally and smooth as if youve heard it a million times and once youve overcome their objections then make the transition into the reoffer and then the reclose. Use the old feel, felt and found rebuttal. I understand how you FEEL, most of my clients FELT the same way , however thats before they FOUND out......Learn every objection and the rebuttal and i guareentee you that the close will be a cake walk. Rule of thumb, DO NOT OVER SALE. Listen to the client and most of them will tell you exactly how to sell them. Always ask the right questions, whether leading questions or direct questions. Once you've asked for the sale then SHUT UP. First one who speaks usually loses. Always assume the close. Assume they want what you have , otherwise why would they even be speaking with you? The number 1 reason why people fail is the inability to overcome the NO and OVERSELLING.
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